21.2.11

Business idea: Open a nightclub


Night club , perhaps one of the most complex projects and ideas in business. Attachments not be called small, and the payback period will have to wait a year or two. In addition, financial contributions to upgrade the look and new ideas for a club , get ready to do again and again. If you have to this moment has not lost the desire to open his nightclub , and this business idea for you still desires - let's get acquainted with the details.
Club project, and indeed any other, starts with an analysis of market needs and opportunities to meet them the means available. But the club business with a lot of risks. Therefore, when drafting a business plan for the future of the enterprise, the owners are forced to consider a lot of irrational and even random factors. Little things here and there can not be.
Location. Big plays no role, fits like a small cellar in the city center, so the hangar in the industrial zone. The penetration rate of club culture in the minds of the citizens allow them to spend an impressive spectacle for the sake of money for transfer to the most remote point on the map. But the important aspect - the availability of infrastructure - parking lots, driveways, etc. . If it does not have to build everything yourself, which will require significant expenditures.
Interior. Many experts are inclined to believe the interior of one of the most important components of success, citing the figure to $ 3 million spent on interior design, consistent with the idea of the club. But in practice, both in Russia and in America there are successful projects which do not differ in interior decoration in general - concrete or tin boxes filled with minimal light and sound, with a bar of used containers.
Equipment. Sound and light equipment is improving at a rate of development of digital technology: top line are updated at least once a year, which leads to an impressive start and weighty enough recurring costs for equipment.
This material takes up some 80% of the starting budget.
Marketing. You start with a thorough market research, which will allow the theme and idea of the club, its substantive content and target audience.
The audience, consuming services provided by the nightlife, is not too large, but very active and need to monitor tiny changes in its tastes, moods and desires. For this purpose, any entertainment venue in the region who simply need to be carefully monitored similar to the capital and foreign institutions which dictate the fashion market.
Staff. The club business cadres decide everything. Art director, responsible for the content filling the club and the promoter, which computes its audience - those top professionals who determine the success of the enterprise. However, one should not underestimate the staff of the club. For the club level of service is critical. Unprofessional bartender can cost one-half of income, unfriendly and one-track manager - the second one.
At the initial stage of the entertainment industry with a deficit establishments entertainment and plenty of clubbers and could allow themselves the main source of income take charge entrance fees. The percentage of profit nightclub was as follows: 70% - entrance fee, 20% - bar and kitchen, 10% - Other income (deposit, promotions, vacation club).
Today in the struggle for an audience, many clubs have refused entry fee, in whole or in part (a fee is charged for entry to special events or holidays), preferring to earn not only and not on the number of guest audience, but on quality. Basic income in such a situation brings bar and kitchen - up to 50%. More about one-third bring kobranding (alcoholic products, fashionable clothes), one-off promotions and deposit. Only the remaining 10% - an entrance fee and other additional services (such as: taxi).
The biggest commercial success of clubs have targeted neutral - popular music, cheap average bill (up to 1,000 rubles), but the relatively high level of service and positioning in the target audience of middle +.
Competition among the clubs is directly proportional to their number per capita. With the opening of each new project, it becomes tougher. Potentially, absolutely any club can pull the audience of the clubs that are open earlier. Such migration is easy to predict, but it is impossible to calculate.
The main directions of development of the club market in the regions - the emergence of capital projects, the discovery of new or conversion of existing facilities for pre-party, the opening of closed clubs. The latter are the most promising - isolation, caste, and the difference of the total mass is, on what has already been successfully millions of overseas golf, men, celebrities and other clubs.
Widespread receive "conceptual" and image clubs, calculated on that layer of the audience, which has a need for novelty and denial of "consumer goods". As for musical styles, in the near future will use popular clubs with a focus on the R'n'B and hip-hop style.

18.2.11

Sale of air


During that today, in the troubled times of financial crisis, it is best to invest? Of course real estate in Spain - the surest way to preserve and increase their savings. Property in Spain, it is an investment and recreation in any season in the Mediterranean.
Sale of air - This is an interesting business idea was born in my head when I heard a saying about a successful businessman when said about him: he can sell even the air. " Although the statement said simply, as an example, but I thought why not. Why not just sell air?
Later I learned that the idea is not new and has almost twenty years there in the west. It turns out that the tourists traveling around the world brought in the form of gifts, the air of Paris, Berlin and Tel Aviv. In Tel Aviv in the souvenir enclose flavors that fill the room smells, and in Iceland in memory, you can buy not only the air but the rain and the fog of the country.
Moreover, recently learned about a businessman from St. Petersburg, he was on the eve of celebrating the 300 anniversary of the city, organized the sale of canned air. His name is Sergei Archers. The first batch, circulation of which was only 1000 pieces, sold out in just one day. Now the air is in great demand among tourists, and Sergei Archer is the sole owner of the patent for sale in the gift of air in Russia.
I will say that you can basically sell everything. Just stop, thought, who cares? Who will buy? But the brave, submit to the sea! For example you can sell the land in bags, or sea sand Crimea.
Do not think about the business idea as a folly. There is nothing silly. She's just extraordinary. But for her making money.

15.2.11

Car pawnshop


Car pawnshop - a great opportunity and an idea for a business

This interesting article I read today in one of the sites. Interestingly, this is not only a great opportunity to purchase a car, but an interesting business idea that can really bring to life and make its stable business.
Pawnshop credit under a mortgage or car - an opportunity to fairly quickly and just get the money, leaving a mortgage for your car. More formal definition: Pawnshop - is the process of providing loan (borrowed) funds to the borrower on the principles of payment, repayment, maturity and availability of mortgage.
What is the difference between credit and Pawnshop?
First: when obtaining a loan, even under a mortgage liquidity, the bank will still assess the financial condition of the borrower and usually require a formal confirmation of its (earnings statement / reporting business entity). This requires a much longer period of time for a decision, compared with Pawnshop. In addition, the bank can always refuse and then have to reinitiate the whole procedure is already in another bank. Turning to the Pawnshop, you can get the required amount within 2-3 hours, it does not require anything other than the borrower's identification (passport, identity number) and a car that is laid (technical passport). Consequently, agreeing with the Pawnshop market value of the car on your hands quickly you can get the amount of 50%, 60% or even 80% of its market value. This is certainly a plus. A small negative difference lies in the second.
The second difference: if loan collateral (the car) is the owner and they may be used. At Pawnshop, a car made in the mortgage, after receiving the money the borrower is required to leave your car at the site Pawnshop. Accordingly, you can get it back after the loan repayment.
There are also unsecured, or consumer loans, where the bank does not require collateral. If the borrower has no car or other liquid assets, then this option is, in fact, the only one. Otherwise, consumer credit has the same disadvantages as mortgage lending, to which you can add one more - the rates for this kind of lending is equal and even higher rates of Pawnshop.
How to choose an organization that provides Pawnshop?
When choosing an organization that provides Pawnshop, you should pay attention to, in essence, on two criteria: security and condition of receipt.
As already stated, upon receipt of money in the Pawnshop, your car will need to leave on his site. Therefore, we need to understand exactly where the car is left and what responsibility it bears Pawnshop. The latter can be seen in the pledge agreement (preferably notarization) and / or custody. The organization, which takes the car to his site in the mortgage, should be held for him full responsibility. In addition, the contract Pawnshop should set out clear conditions for receiving the car back and it was after the repayment of the loan amount and interest stipulated in the contract (other payments). Where exactly is left to auto, as will be seen from the agreement. Are worth noting, whether well protected area, how many and what cars are already on the site, whether the site is viewed from the street - so the borrower may at any time to verify the integrity of your vehicle. Again, if properly designed contract and notary decorated - such fears are groundless and do not worry.
Now conditions. Laying his car at a pawn shop, you can encounter the following types of fares, rates and conditions:
1. The interest rate on credit is established on the size of debt to the Pawnshop and can be expressed as an annual, monthly or daily percentage. For example, 0,3% daily or 10% per month (depending on the number of days per month) or 120% APR. Interest in the Pawnshop paid, usually monthly or at maturity loan.
2. The fee for a loan. Can be set as a percentage from the amount as either a fixed amount. Paid immediately upon receipt of credit.
3. Fee for storage of the vehicle. Is normally installed as a fixed amount per day / month actual location of the vehicle at the site Pawnshop. Pay either immediately or in repayment.
4. The fee for notarization of contracts. Established by a notary and depends on the amount of loans issued and the estimated cost of the car.
5. The fee for an expert assessment of the car. Set as a fixed amount and is paid immediately upon receipt of credit.
6. Term of the loan. As a rule, from one to six months. Sometimes, of course, and the term is less than a month, but this is an exception. More than six months to grant the loan the pawnshop is difficult because automobile market in this country is not highly predictable and can be a situation where the market value of the car will fall sharply, thereby becoming less secured loans.
7. Early repayment of the loan. Sometimes present, but rarely used by the borrowers.
To determine the best conditions, of all the above to come to a single indicator. The easiest way to do this by calculating the amount of payments per month or, if the loan is taken for a longer time for the entire period.
Some examples:
* Amount received in the Pawnshop - 10 thousand dollars.
* Pawnshop rate - 8% per month.
* Fee for obtaining a loan (credit) - 1%.
* Vehicle storage fee - 1.77 dollars a day.
* Fee for notarization - $ 200.
* Fee for expert evaluation of the car - $ 47.
* Credit is taken for a period of 2 months.
Total for the entire period credit will need to pay: 800 * $ 2 (interest) + $ 100 (room for the issue) + 108 USD (for storage) + $ 200 (lawyer) + $ 47 (score ) = 2055 dollars. Consequently, the effective (apparent) rate for the use of such loans was 123.3% per annum, or 10.3% per month, or 0.35% per day.
Further conditions can be compared. In another pawnshop rate can be set at 10% per month (which, at first glance, it seems longer), and the remaining payments are not available. Consequently, this Pawnshop was profitable. And in a pawnshop, where, apparently, offered a low rate of 8%, it grows at the expense of the masses of additional payments.