Night club , perhaps one of the most complex projects and ideas in business. Attachments not be called small, and the payback period will have to wait a year or two. In addition, financial contributions to upgrade the look and new ideas for a club , get ready to do again and again. If you have to this moment has not lost the desire to open his nightclub , and this business idea for you still desires - let's get acquainted with the details.
Club project, and indeed any other, starts with an analysis of market needs and opportunities to meet them the means available. But the club business with a lot of risks. Therefore, when drafting a business plan for the future of the enterprise, the owners are forced to consider a lot of irrational and even random factors. Little things here and there can not be.
Location. Big plays no role, fits like a small cellar in the city center, so the hangar in the industrial zone. The penetration rate of club culture in the minds of the citizens allow them to spend an impressive spectacle for the sake of money for transfer to the most remote point on the map. But the important aspect - the availability of infrastructure - parking lots, driveways, etc. . If it does not have to build everything yourself, which will require significant expenditures.
Interior. Many experts are inclined to believe the interior of one of the most important components of success, citing the figure to $ 3 million spent on interior design, consistent with the idea of the club. But in practice, both in Russia and in America there are successful projects which do not differ in interior decoration in general - concrete or tin boxes filled with minimal light and sound, with a bar of used containers.
Equipment. Sound and light equipment is improving at a rate of development of digital technology: top line are updated at least once a year, which leads to an impressive start and weighty enough recurring costs for equipment.
This material takes up some 80% of the starting budget.
Marketing. You start with a thorough market research, which will allow the theme and idea of the club, its substantive content and target audience.
The audience, consuming services provided by the nightlife, is not too large, but very active and need to monitor tiny changes in its tastes, moods and desires. For this purpose, any entertainment venue in the region who simply need to be carefully monitored similar to the capital and foreign institutions which dictate the fashion market.
Staff. The club business cadres decide everything. Art director, responsible for the content filling the club and the promoter, which computes its audience - those top professionals who determine the success of the enterprise. However, one should not underestimate the staff of the club. For the club level of service is critical. Unprofessional bartender can cost one-half of income, unfriendly and one-track manager - the second one.
At the initial stage of the entertainment industry with a deficit establishments entertainment and plenty of clubbers and could allow themselves the main source of income take charge entrance fees. The percentage of profit nightclub was as follows: 70% - entrance fee, 20% - bar and kitchen, 10% - Other income (deposit, promotions, vacation club).
Today in the struggle for an audience, many clubs have refused entry fee, in whole or in part (a fee is charged for entry to special events or holidays), preferring to earn not only and not on the number of guest audience, but on quality. Basic income in such a situation brings bar and kitchen - up to 50%. More about one-third bring kobranding (alcoholic products, fashionable clothes), one-off promotions and deposit. Only the remaining 10% - an entrance fee and other additional services (such as: taxi).
The biggest commercial success of clubs have targeted neutral - popular music, cheap average bill (up to 1,000 rubles), but the relatively high level of service and positioning in the target audience of middle +.
Competition among the clubs is directly proportional to their number per capita. With the opening of each new project, it becomes tougher. Potentially, absolutely any club can pull the audience of the clubs that are open earlier. Such migration is easy to predict, but it is impossible to calculate.
Competition among the clubs is directly proportional to their number per capita. With the opening of each new project, it becomes tougher. Potentially, absolutely any club can pull the audience of the clubs that are open earlier. Such migration is easy to predict, but it is impossible to calculate.
The main directions of development of the club market in the regions - the emergence of capital projects, the discovery of new or conversion of existing facilities for pre-party, the opening of closed clubs. The latter are the most promising - isolation, caste, and the difference of the total mass is, on what has already been successfully millions of overseas golf, men, celebrities and other clubs.
Widespread receive "conceptual" and image clubs, calculated on that layer of the audience, which has a need for novelty and denial of "consumer goods". As for musical styles, in the near future will use popular clubs with a focus on the R'n'B and hip-hop style.
