Santa Claus and the business at $ 1 million?
How Santa Claus can earn $ 1 million? What do you think, where to live the American Santa Claus? It is clear that the character is fantastic, but that is surely needed to meet the children to their questions. Alaskan Byron Rice decided that his native town of North Pole (North Pole - a good name) is best suited for the residence of the American Santa Claus.
In 2001 he came up with a brilliant idea - to send children to a letter of greetings from Santa Claus. Stamp on the letter corresponding to: the place of origin, the Norfa Pole. Yet they know that there lives Santa Claus ... The service costs $ 9.95. Ie virtually nothing for this elegant greeting. Applications are accepted on the site SantaMeyl.Org (http://www.santamail.org/)
And already the eve of the new 2002 Rice collected 10 thousand applications. What brought him to exactly 100 thousand dollars. Naturally, there were certain costs: paper, envelopes, stamps, s / n, assistant secretaries, office rent, advertising. But in any case, the $ 70.000 he made clear, in fact, up to 1 month of work ...
Every year the number of orders increased in arithmetic progression. And over 5 years was sent to 200.000 emails. Byron Rice has already become a millionaire, though he worked only 1 month of the year. The rest of the year, Rice is limited to answering phone calls and letters. And on New Year's Eve itself, he even calls does not answer. Writes on the website: "I have no time. Helping the elves to load the sleigh with gifts. "
I think this story is very instructive. All we hear complaints that all niches are already occupied, that without money and connections - anywhere, etc etc. Norfa Pole - this God-forsaken American backwater. It would seem - no money is not there, and no business to build. Byron Rice does not think so. And before us in all its glory - dressed as Santa Claus and bundles of dollars in arms.
In 2001 he came up with a brilliant idea - to send children to a letter of greetings from Santa Claus. Stamp on the letter corresponding to: the place of origin, the Norfa Pole. Yet they know that there lives Santa Claus ... The service costs $ 9.95. Ie virtually nothing for this elegant greeting. Applications are accepted on the site SantaMeyl.Org (http://www.santamail.org/)
And already the eve of the new 2002 Rice collected 10 thousand applications. What brought him to exactly 100 thousand dollars. Naturally, there were certain costs: paper, envelopes, stamps, s / n, assistant secretaries, office rent, advertising. But in any case, the $ 70.000 he made clear, in fact, up to 1 month of work ...
Every year the number of orders increased in arithmetic progression. And over 5 years was sent to 200.000 emails. Byron Rice has already become a millionaire, though he worked only 1 month of the year. The rest of the year, Rice is limited to answering phone calls and letters. And on New Year's Eve itself, he even calls does not answer. Writes on the website: "I have no time. Helping the elves to load the sleigh with gifts. "
I think this story is very instructive. All we hear complaints that all niches are already occupied, that without money and connections - anywhere, etc etc. Norfa Pole - this God-forsaken American backwater. It would seem - no money is not there, and no business to build. Byron Rice does not think so. And before us in all its glory - dressed as Santa Claus and bundles of dollars in arms.
