Today I want to share with you, dear readers of my blog businesstoideas.blogspot.com , as my friends and I opened the radio FM. I think - it will be useful for those who want to enter this market businesses. Just want to warn that the market is very profitable, but also incredibly complex.
You must be not only a businessman but also a very creative person. You also need to possess constancy. So exactly how this business will require you to persistence and a lot of enthusiasm.
The first thing you need to do to open his radio station, is to become the official company or entrepreneur. I do not know exactly how right now, but five years ago for the opening, it was not fundamentally natural or legal person who obtains a license.
Second, you need to find a radio surveillance, about the availability of FM waves. Here the fun begins. If you open your radio business in a big city, you encounter a term such as lack of free waves. And learn about the queue, the allocation of the waves, for your business. Usually once a year, played the tender will be approved for one-to three entrepreneurs. The remaining twenty waiting for the next year. As in any business, it also can be "solved problem" - would be money. Though I confess, it was the opening of Radio FM, the money required is not small. Bribes are eating everything. If the location of your business accounts for a small town, everything is much easier, although a bribe will ask, as in the metropolis, but fewer in numbers. In principle, the availability of radio waves in your area - is the main problem.
After finding out about the possibility of allocating radio, you go for a license, which in the case of what can and pick up. There are a number of prerequisites, without which performance would not be business. The license is purchased from 5 to 10 years. The cost of not more than ten thousand dollars. Although this figure may change. It all depends on the region.
The first step is to obtain all approvals, but that it is often the last. On the other hand, who can stop you if you just decided that this is your business? Answer - None.
Purchase of necessary equipment.
Here, everything is easier. A couple of hours spent on the Internet give you answers to all questions. The main thing to be able to ask the search engines. What, where, how much? In a nutshell, tell of what you will encounter.
Need the room in which to is broadcasting equipment. Computers and transmitters. Just need an office, for all staff, secretaries, accountants, marketing managers, and if you decide not only to broadcast radio, but also create their own brand, the room for DJs.
Suppose you have permission to broadcast and posting. Our next step is the acquisition of necessary equipment. Station itself is worth of $ 500, up to 25000 dollars. Each radio tower, from 500 to 10000 U.S. dollars. Price depends on the broadcast. One tower can cover 50 km in diameter. But the price of its big. More expensive than the towers of 5 km in diameter. Just to consumption is necessary to carry the contract with the owners of real estate, which will be placed radio towers.
Frankly, if you have spare cash to open this business, the problems with the acquisition of equipment, there should be no.
Now let's look at one of the major challenges in creating this kind of business. Although better not say problems, but complications.
You need to make a decision you will make broadcasting, or just broadcast the fruits of the labor-known firms such as Europe, plus, Auto Radio, etc. If you decide to make money from advertising, without the creation of their programs, then all you have to do so is to conclude an agreement with the meter. Here, problems arise almost no, if they have not contracted with your direct competitor. When concluding a contract, you are given a temporary mesh with broadcast radio and minutes for advertising. In the radio businessearn per second, so calculate the time for your ad unit will have no difficulty. Supplier shall you transmit mandatory commercials, for which you certainly do not get money. But even such a trifle, well worth it.
If you decide it's time the world to tell the truth and are confident that your creative fuse will suffice for a long time, then create your team success. With whom will you work night and day, for many years.
How do I earn?
When all is up and running, you need to launch the first advertising campaign. In which it makes sense to apply to the aid of outdoor advertising and promotional. In every apartment of the city, I recommend to bring a flyer. And then begins a long, sometimes tedious, the work of advertising manager. From office to office, selling advertising time, creating commercials and coming up with advertising.
In the end, I will say only that this business is completely accessible to everyone. Importantly to clearly understand what to expect and do it.
1. Resolution
2. Room
3. Equipment
4. Creation
5. Jobs
You will succeed. The main thing to start and not give up when the first "insoluble difficulties.
